As fleet of mind as she is of foot, Tracey drives brands forward with flair and an experience that spans both sides of the client/agency fence. A proud numbers nerd and creative tracking system nut, Tracey’s talents were spotted early in her career when she was named the Australian Young Direct Marketer of the Year. As the winner of this fiercely contested award Tracey gained industry kudos and a chance to attend the DMA conference in the USA. During her USA tour, Tracey studied many of the country’s iconic DM brands, and met with industry legends Lester Wunderman and Howard Draft. Their passion for one-to-one communications and single minded focus on “test, test, test” was contagious. Since then Tracey’s brand architecture has impacted the ROI of some of Australia’s leading and most loved brands.

When she’s not managing the day-to-day business at Decoder, you’re most likely to find her out dancing. Did we mention she’s also a mum of two young children?